Saturday, August 6, 2011
One for One from TOMS
With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. I walked by a display of shoes and those words stopped me. My oldest daughter's shoes were getting a bit too tight for comfort and we were out browsing for a new pair. We have that luxury. Too many children in this world do not; many grow up barefoot. We started back toward the display and luckily my daughter screamed "Ahhhh, Kaitlyn at school has these!!!" That was all it took and she was sold. I was sold because not only could I buy my daughter a new pair of shoes, but I could also get a pair for another child.
Many children in developing countries play, do their chores, and go to school without shoes. Some can't even attend school because shoes are part of the required school uniform. We all know how quickly children grow out of their shoes and if a family can not afford a new pair, those children can not attend school. Children that have no shoes are at a higher risk of soil-transmitted diseases that penetrate the skin though bare feet and shoes protect little feet from getting cuts and sores, which can lead to infection.
Blake Mycoskie created TOMS in 2006 after befriending some shoeless children in Argentina. He decided to match every pair of shoes purchased with a new pair of shoes for a child in need. He returned later that year with 10,000 pairs of shoes made possible by TOMS' customers. As of September 2010, TOMS and their customers have given 1,000,000 pairs of new shoes to children around the world.
The design of the shoe is based on the Argentine alpargata shoe design and TOMS is focused on moving as quickly as possible into using the most sustainable materials. Their new line of shoes is made from 70% recycled plastic bottles and 30% hemp.
Needless to say considering the pictures, I left the store with shoes for both of my daughters with the wonderful feeling that two other children would be getting shoes as well.
Learn more or get a pair (they come in adults sizes and varying styles too) at www.toms.com